BiOptimizers started in 2004. Wade Lightheart and Matt Gallant had been friends for years and bonded over their passion for health and fitness. They were both some of the top personal trainers at World’s Gym downtown Vancouver. Matt was also a successful online entrepreneur and he felt that Wade was a great business partner due to his unique credentials and story. Wade was a 3X natural bodybuilding champion and did it as a vegetarian! Over the years, Wade and Matt’s passion for bodybuilding diminished and their passion for helping others achieve a biologically optimized state of health increased.